What is subtle merch? Cracking the coded messages of fandom that are all over TikTok
“Run, don’t walk to Starbucks! Obscure Harry-coded cups and mugs,” reads a recent TikTok video posted by @elizatolfrey that’s garnered over 1.4 million views. The video then pans to mugs and thermoses decorated with images of breakfast food, and if you’re struggling to put the...
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