As I walk into an inner Sydney gallery space, I’m greeted by a member of Tinder’s local PR team; we introduce ourselves, and swap a brief, wry smile in the moment where we’d usually shake hands. Another sticks her hand out blithely, and we make small talk about whether people are freaking out too much or not enough. (Because I am fun at social events, I find myself wincing and explaining the concept of herd immunity.) A few minutes later, someone else shakes my hand, and then there’s a beat, where we’re clearly both wondering if it was the right thing to do. Before the day is over, for exactly the reason you’re thinking, the thing they’re all there to promote will be cancelled. Read more…

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