It was the “first of a new species.” It was going to change the game. It both was, and maybe was not, a car. It was the talk of CES. But that was then. 

Now, almost a year after Faraday Future unveiled the FF 91 at CES in January 2017, the would-be electric car manufacturer that sought to challenge Tesla has come close to crashing and burning. And while much has been written about the unfulfilled promises and stumbles of the company, its frothy CES showcase speaks to a much larger truth about the biggest consumer tech show in the world: Don’t believe the hype. 

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