When I need to mark my place in a book I never use an actual bookmark.

I usually reach for a Post-it Note, an old receipt, or a train ticket to wedge in between the pages, but as a new literary-themed meme highlights, some place-holding methods are far more extreme.

In an absurdly unhinged brand tweet on Monday, Chex Mix trolled followers by writing, “Don’t have a bookmark? Try using Chex Mix instead.” The tweet also included two appalling photographs of a bunch of rye chips, breadsticks, pretzels, and crackers acting as a bookmark — a sight that could give any sensible book-lover heart palpitations. Read more…

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