The John S. and James L. Knight Foundation is looking for pitches on how to enhance and augment traditional creative arts through immersive technologies.

Through a partnership with Microsoft the foundation is offering a share of a $ 750,00 pool of cash and the option of technical support from Microsoft, including mentoring in mixed-reality technologies and access to the company’s suite of mixed reality technologies.

“We’ve seen how immersive technologies can reach new audiences and engage existing audiences in new ways,” said Chris Barr, director for arts and technology innovation at Knight Foundation, in a statement. “But arts institutions need more knowledge to move beyond just experimenting with these technologies to becoming proficient in leveraging their full potential.”

Specifically, the foundation is looking for projects that will help engage new audiences; build new service models; expand access beyond the walls of arts institutions; and provide means to distribute immersive experiences to multiple locations, the foundation said in a statement.

“When done right, life-changing experiences can happen at the intersection of arts and technology,” said Victoria Rogers, Knight Foundation vice president for arts. “Our goal through this call is to help cultural institutions develop informed and refined practices for using new technologies, equipping them to better navigate and thrive in the digital age.”

Launched at the Gray Area Festival in San Francisco, the new initiative is part of the Foundation’s art and technology focus, which the organization said is designed to help arts institutions better meet changing audience expectations. Last year, the foundation invested $ 600,000 in twelve projects focused on using technology to help people engage with the arts.

“We’re incredibly excited to support this open call for ways in which technology can help art institutions engage new audiences,” says Mira Lane, Partner Director Ethics & Society at Microsoft. “We strongly believe that immersive technology can enhance the ability for richer experiences, deeper storytelling, and broader engagement.”

Here are the winners from the first $ 600,000 pool:

• ArtsESP – Adrienne Arsht Center for the Performing Arts

Project lead: Nicole Keating | Miami | @ArshtCenter

Developing forecasting software that enables cultural institutions to make data-centered decisions in planning their seasons and events.

• Exploring the Gallery Through Voice – Alley Interactive

Project lead: Tim Schwartz | New York | @alleyco, @cooperhewitt, @SinaBahram

Exploring how conversational interfaces, like Amazon Alexa, can provide remote audiences with access to an exhibition experience at Cooper Hewitt, Smithsonian Design Museum.

• The Bass in VR – The Bass

Project lead: T.J. Black | Miami Beach | @TheBassMoA

Using 360-degree photography technology to capture and share the exhibit experience in an engaging, virtual way for remote audiences.

• AR Enhanced Audio Tour – Crystal Bridges Museum of American Art

Project lead: Shane Richey | Bentonville, Arkansas | @crystalbridges

Developing mobile software to deliver immersive audio-only stories that museum visitors would experience when walking up to art for a closer look.

• Smart Label Initiative – Eli and Edythe Broad Art Museum at Michigan State University

Project lead: Brian Kirschensteiner | East Lansing, Michigan | @msubroad

Creating a system of smart labels that combine ultra-thin touch displays and microcomputers to deliver interactive informational content about artwork to audiences.

• Improving Arts Accessibility through Augmented Reality Technology – Institute on Disabilities at Temple University, in collaboration with People’s Light

Project lead: Lisa Sonnenborn | Philadelphia | @TempleUniv,@IODTempleU, @peopleslight 

Making theater and performance art more accessible for the deaf, hard of hearing and non-English speaking communities by integrating augmented reality smart glasses with an open access smart captioning system to accompany live works.

• ConcertCue – Massachusetts Institute of Technology (MIT); MIT Center for Art, Science & Technology

Project lead: Eran Egozy | Cambridge, Massachusetts | @EEgozy,@MIT,@ArtsatMIT, @MIT_SHASS

Developing a mobile app for classical music audiences that receives real-time program notes at precisely-timed moments of a live musical performance.

• Civic Portal – Monument Lab

Project lead: Paul Farber and Ken Lum | Philadelphia | @monument_lab, @PennDesign, @SachsArtsPhilly, @paul_farber

Encouraging public input on new forms of historical monuments through a digital tool that allows users to identify locations, topics and create designs for potential public art and monuments in our cities.

• Who’s Coming? – The Museum of Art and History at the McPherson Center

Project lead: Nina Simon | Santa Cruz, California | @santacruzmah, @OFBYFOR_ALL

Prototyping a tool in the form of a smartphone/tablet app for cultural institutions to capture visitor demographic data, increasing knowledge on who is and who is not participating in programs.

• Feedback Loop – Newport Art Museum, in collaboration with Work-Shop Design Studio

Project lead: Norah Diedrich | Newport, Rhode Island | @NewportArtMuse

Enabling audiences to share immediate feedback and reflections on art by designing hardware and software to test recording and sharing of audience thoughts.

• The Traveling Stanzas Listening Wall – Wick Poetry Center at Kent State University Foundation

Project lead: David Hassler | Kent, Ohio | @DavidWickPoetry,@WickPoetry,@KentState, @travelingstanza

Producing touchscreen installations in public locations that allow users to create and share poetry by reflecting on and responding to historical documents, oral histories, and multimedia stories about current events and community issues.

• Wiki Art Depiction Explorer – Wikimedia District of Columbia, in collaboration with the Smithsonian Institution

Project lead: Andrew Lih | Washington, District of Columbia | @wikimedia, @fuzheado

Using crowdsourcing methods to improve Wikipedia descriptions of artworks in major collections so people can better access and understand art virtually.

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