How Apple’s helping to fight HIV and AIDS with red iPhone 8’s
Apple’s new red-colored iPhone 8 and 8 Plus are more than just a bright new shade to match your outfit. The new iPhones are part of (Product)RED, and a portion of every sale goes directly to the non-profit, The Global Fund, to help fight HIV and AIDS.
Since it partnered up with (RED) in 2006, Apple has contributed over $ 160 million to the Global Fund — $ 30 million of which was added last year after launching the (Product)Red iPhone 7 and 7 Plus — making the tech giant the largest contributor to the Global Fund.
SEE ALSO: Apple launches red iPhone 8 and 8 Plus
$ 160 million is a drop in the bucket compared to Apple’s near $ 1 trillion valuation, but it’s more than the total amount the governments of Greece, Hungary, Iceland, New Zealand, and Switzerland have given combined, (RED)’s CEO Deborah Dugan tells me. Read more…
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