When you’re selling an accessory to a microphone made by a company that wants access to customers’ homes and an electronic eye in their bedrooms, maybe think long and hard about what name you give it. Or don’t, and just call the damn thing “DOX.” 

That appears to have been the approach of electronics manufacturer Ninety7, which this fall introduced the newest addition to its lineup — a battery pack for the Amazon Echo Dot. Unfortunately, whoever decided on the name appears to not have done a simple Google search first. If they had, it would have revealed all the unflattering connotations that come along with the three-letter moniker.  Read more…

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