Tidal’s latest ‘4:44’ ads have birthed hilarious theories about Jay-Z and Beyoncé


Before the ads went up around New York City and online, 4:44 was just a time.
Now, thanks to mysterious promo from Tidal that has popped up around the city, it means a whole heap of things—perhaps even a new Jay-Z album. While there’s no confirmation on whether or not he’s dropping a project on his streaming service, the theories have been cooking up in the minds of fans, and well, see below for yourself.
SEE ALSO: Here’s what Jay Z’s world will look like by the time his insane new deal is up
The Carter Twins have already arrived—and were born on June 4th (maybe at 4:44 AM/PM)
IV: XLIV = 4:44
Jay announcing that the twins were born on June 4. 4 is their number.
Hush. My conspiracy theory is as good as any otherpic.twitter.com/q4uk4JFtGa
— April (@ReignOfApril) June 7, 2017 Read more…
More about Watercooler, Conversations, Beyonce, Tidal, and Jay Z
Mashable